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Stated Choice Methods: Analysis and Applications, by Jordan J. Louviere, David A. Hensher, Joffre D. Swait
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Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.
- Sales Rank: #357496 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2000-10-23
- Released on: 2000-09-28
- Original language: English
- Number of items: 1
- Dimensions: 9.72" h x .87" w x 6.85" l, 1.50 pounds
- Binding: Paperback
- 420 pages
- Used Book in Good Condition
Review
"It can be recommended not only as an excellent reference book, but also as an excellent textbook." Mathematical Reviews
About the Author
Jordan J. Louviere is Research Professor at the School of Marketing, University of South Australia Business School. He is particularly known for pioneering work in the design and application of discrete choice experiments (also called 'choice-based conjoint') and he also pioneered best-worst scaling (also known as 'Max-Diff Scaling'). He is co-author of Stated Choice Methods: Analysis and Application (Cambridge University Press, 2000).
David Hensher is Professor of Management at the University of Sydney. He is the author of numerous books and articles on discrete choice models, including Stated Choice Methods (Cambridge, 2000) and Applied Choice Analysis (Cambridge, 2005). He teaches discrete choice modelling to academic, business and government audiences, and is also a partner in Econometric Software, the developers of Nlogit and Limdep.
Most helpful customer reviews
19 of 20 people found the following review helpful.
a long awaited guide
By A Customer
This book finally provides a comprehensive guide to designing and analysing choice experiments. (Probably a niche market). The authors (and W. Adamowicz, who contributes one chapter and is acknowledged in the inner title page) have been writing the book on choice experiments for many years, in the form of research papers. Until now readers have been left to guess at the intricacies of the mathematics used to construct the surveys, or set off in search of texts and papers on economics and statistical experimental design (particularly factorial design, which is not always well covered), or contact the authors directly. Finally it is all here in one place. This book explains the economics as well as the statistics. Examples are provided in transportation, environment and marketing. A great guide to understanding this area of social research.
2 of 3 people found the following review helpful.
Very good source for discrete choice analysis
By Viviana Fernandez
This book is a very good source for someone who would like to study discrete choice analysis in depth. The presentation of the material is both intuitive and rigorous. In addition, the book contents are of interest to people in different disciplines, such as econometrics, transportation, and statistics.
Viviana Fernandez
Industrial Engineering
University of Chile
0 of 0 people found the following review helpful.
Formatting issue for Kindle Version
By Masahiko Aida
The resolution of scanned font image is not high enough, therefor it is hard to read the sentence.
I will have feedback on content once I finish reading...
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